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YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, live streams, and regular videos. This information was announced today as part of an inside look at YouTube’s roadmap for 2022, which also includes details about new features and changes to the viewing experience. Here’s more about what YouTube has planned for creators and viewers this year. New Monetization Capabilities For YouTube Creators YouTube Shorts Currently, creators can make money from YouTube Shorts via the Shorts Fund. The Shorts Fund is available to all creators, even those who aren’t eligible to monetize regular videos. YouTube plans to continue running the Shorts Fund and introduce additional ways for creators to earn revenue from short-form videos. In the coming months, YouTube will start testing ways for creators to make branded shorts content via BrandConnect. Super Chats from YouTube’s live streams are coming to Shorts, which allows viewers to purchase highl...

Local news publishers could get some extra visibility and traffic – both from regular search results and Google News Showcase, Google announced today. Google ranking improvement.  Google announced an improvement to its ranking systems. This change is meant to help searchers discover stories from “authoritative, relevant local news sources.” Google also said this change means local news publications should appear alongside national publications in places like Top Stories. Google News Showcase panels.  Publishers who are part of the Showcase program can now decide which content appears in their local news panels on Google News. Basically, it’s an easy way for publishers to highlight what they consider to be the most important news of the day. Google News Showcase is Google’s content-license program that pays publishers to curate content via story panels. Since  launching News Showcase  in October 2020, Google has signed deals with 1,200+ news publications in more...

  Want to know the secret to paid search success? Serve the most relevant ads, to the right people, at the best time. This formula should give you better campaign performance, right?   Not quite. PPC practitioners know the standard types of optimizations . Still, as the industry plunges into automation, developing new optimization levers is becoming increasingly difficult. Want to make your clients happy? Here are four ways you can boost your paid search performance. 1. Ad copy relevancy: how to scream the right message How do we know what creative works best? With the shift toward responsive search ads ( RSA ), you certainly have enough headline space to run all the different USP (Unique Selling Proposition) and calls-to-action, and let Google help you find the best performing combo. However, what separates the good from the great is having better “input.” That means you want your headline variations to be the most relevant for the person seeing the ad.  For a client in ...