If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID -19. I have spent a good time thinking about this and here I predict what will happen. 1. Strategy with change Everything a digital marketing agency starts with its strategy, so I think it is important that we address it first. How will it change There have been clear changes in online supply and demand. The fit in the product market has also been modified for almost every category due to the wave effect of COVID -19. Because of this, agencies have to look at themselves and their clients through the following lenses: How has the need for their customer base changed? How have their budgets changed? Are they still a good customer target? Should they target a different customer profile? Do they still have the right services to help those customers? Agencies need to fit their product market and see their customers. It will be a major practice through the rest of 2020. How to win You...
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