The Key Digital Marketing Trends to Watch Out for 2020

The digital marketing landscape is undergoing tremendous changes with SEO, PPC, social media, content marketing and reputation management. The digital industry is constantly evolving and making rapid progress every day which is passing and shows no signs of slowing down. It is believed that spending on digital marketing will reach $ 306 billion globally in 2020. You can see some great technological innovations and progress around this time.

The marketing environment is dynamic in which trends, technology and strategy are never static. This is why it is extremely important that your marketing be on par with the latest digital marketing trends 2020.

Here are some important digital marketing trends to watch by 2020.

Artificial Intelligence

Artificial intelligence is a technological innovator that is influencing the future of almost every field. Emerging technologies such as big data, robotics and IoT are driven by artificial intelligence. It is anticipated that by 2020 AI technologies will be ubiquitous in almost every new software product and service.

Many MNC's such as Microsoft, Google and Amazon are consolidating their sources into Artificial Intelligence, seeing that the trend of digital marketing is here to stay. Similarly, industries such as healthcare, e-commerce, food, and beverage are adopting AI in their businesses.

AI can effectively analyze consumer behavior and their search patterns and then uses data from social channels and blog posts to help businesses understand how consumers find their products and services.

Video marketing

Video marketing is one of the most important marketing trends. Brands have been incorporating video marketing strategies for a long time. The only thing that has changed is the relevance of platforms and channels.

Videos are an integral part of every social strategy. This is by far the most popular way consumers want to know about new products. According to some reports, more than 50% of consumers prefer to watch videos from brands rather than plain simple text content.

It is a powerful and entertaining medium. Videos on landing pages are capable of increasing conversion rates by over 80%. This has completely revolutionized the way sales teams approach and convert prospects and delighted customers.

Voice search

Voice search is another technology that will dominate the market in 2020. It is estimated that in 2020, 50% of all online searches will be via voice, be it devices such as Amazon Alexa, Siri, Google or Cortana. This technology is gradually changing the way customers search, travel and shop from brands and businesses. This is one of the most important online marketing trends to maintain in 2020.

Some statistics you can ignore:

• Voice shopping is currently $ 2 billion which is expected to cross $ 40 billion by 2022.
• During holiday shopping, 25% of buyers use voice assistants.
• As of January 2018, an estimated one billion voices were discovered each month.

Overall, voice search plays an important role in providing all the necessary information that users search through audio content. Many brands are now using digital marketing strategies to provide effective and valuable content to their customers.

Virtual reality and augmented reality

Over the years, virtual reality (VR) and augmented reality (AR) have become important elements of technology and business. They are becoming increasingly popular and many established brands are using this technology to increase their sales and refine the customer experience.

Both virtual reality and augmented reality are different and it is difficult to predict who will perform better in the market in 2020. Modipur, now part of L'Oreal produces AR applications for many popular brands and businesses. And, IKEA - the world's largest furniture retailer, has its own AR app.

Chatbots

Chatbots are a great customer service tool, already used by some big brands and are poised to become the next big thing in the world of digital marketing. 

They are quite effective as they enhance the customer experience and allow marketers to engage well with their users. Based on AI technology, they use instant messaging to chat in real time with online viewers and visitors. 

Some figures suggest that 45% of online viewers prefer to use chatbots as a medium to negotiate customer service issues. It is estimated that by 2020, 80% of businesses will incorporate chatbots. 

The main advantage of chatbots is its 24-hour service and quick response to customer concerns. 

Personalization

Personalization is the most sought-after digital marketing trend to watch in 2020. To stand out, you need to personalize your marketing efforts which include personal content, products, emails and more. 

Personalized trigger emails perform three times better than just e shooting. -mails. Most brands and businesses prefer to work with companies offering personalized services. 

A classic example are companies like Netflix and Amazon, which are cleverly leveraging the power of personalization with their recommended products or movie titles.