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What is Googlebot Optimization and why is it used?

Googlebot optimization

If you work on a blog or website, it is very important to know about Googlebot optimization. Because no blog or website can be indexed in search engines until it is crawled by Googlebot.

If you do not want to publish all the information about your website on the Internet, then you have to use Googlebot for this. So that the information about your website is published which you want to do and what you do not want to publish is not.

Googlebot's customization depends on how Google's crawler accesses your site. Today through this article we will google you kya hai? And how is it used and what are its benefits? Will give information about all these.

What is Googlebot?

It is a type of software that crawls the web and creates an index. Googlebot crawls every page it has permission and at the same time adds it to the index where it can be accessed.

In simple words, it indexes and crawls all the details on any web page in the search engine.

Here we are giving you information about some other important bots that are crawling your website. So that you can understand where to do optimization.

  • Googlebot - Google
  • Bingbot - Bing
  • Slurp Bot - Yahoo
  • Alexa Crawler - Amazon Alexa
  • DuckDuckboat - DuckDuckGo
Read - What is Domain Authority/Page Authority (DA/PA) and How to Increase it?

How does Googlebot crawl the site?

If you want to understand how Googlebot crawls your site, then you should know these basics.

  • More time is spent crawling on sites with Googlebot Page Rank and the time that Googlebot gives to your site is called a crawl budget. The higher the web page authority, the more crawl budget will be found.
  • How often Googlebot crawls your site, it can be detected by the crawl rate. Google's crawl rate refers to the speed of Googlebot's requests, not the crawl's iteration of its website.
  • Googlebot uses its robots.txt before crawling any site to know which pages to crawl and which not to.
  • In addition, Googlebot uses sitemaps.xml to crawl and index any area of ​​the site.

How Googlebot crawls your site and how your site performs with the crawler. You get all this information from Google Webmaster Tools. To learn how Googlebot works, you can read Google's documentation on their crawler.

For this, just log in to Webmaster Tools and go to the crawl.

Read - How to Rank YouTube Videos Fast in 2020

What principles does Googlebot optimization work on?

  • It does not crawl JavaScript, DHTML, frames, Flash, Ajax content as well as code or HTML.
  • It requires robots.txt as it serves as a directive to the all-important Googlebot.
  • It is very important to crawl your low ranked pages more often for Googlebot optimization.
  • It uses an infinite scrolling page.
  • It should use internet linking or link building as it crawls your site. If your internet linking structure is more integrated and agile, then better Googlebot will crawl your site.
  • To access your site, your sitemap on Google Site. The most obvious should be because it acts as a map on your site for Googlebot to follow.

What is the first thing for Googlebot optimization?

1. Robots.txt -

You must see robots.txt. There are many ways to fix your robots.txt file, but it is important to be careful in doing so.

2. Sitemap.xml -

Sitemap.xml is an important method of Googlebot for searching pages on your website and is considered an important ranking factor.

3. Website Speed ​​-

Website speed has become one of the most important ranking factors, especially for mobile devices. If the speed of your website is very slow, then Googlebot can reduce your ranking.

4. Schema -

Adding structured data to your website can help Googlebot better understand the context of your personal web pages and website. However, it is important that you follow Google's guidelines.

5. Canonicalization -

If you are running a site with duplicate pages, it is important that you identify your favorite webpage with a canonical tag and hreflang attribute.

6. URL Taxonomy -

URL Taxonomy has a high ranking and improved user experience by having a clean and defined URL. Clean URL taxonomy is a really important factor that needs to be established from the beginning of site development.

Read - How to Get First 1000 Visitors per Day for Your Website

7. Loading JavaScript-

Static HTML pages are arguably easier to rank, JavaScript allows websites to provide a more creative user experience through dynamic rendering.

8. Images Optimization

Google has long been pointing to the importance of image optimization. Image optimization plays an important role in building your website speed and user experience.

9. Correcting or redirecting Broken Links -

We all know that Broken Links is the most useless factor for any website, and some SEO developers have claimed that Broken Links can destroy any good website. You should keep an eye on these Broken Links through Google Webmaster Tool and keep correcting.

Read - App Store Optimization (ASO) – Boost the Visibility and Ranking of Your Mobile Apps

10. Titles and Meta Descriptions -

Although this is an old technique, then it can be important for some Bots to understand your website, especially your browsers. But it proves that having well-optimized titles and meta descriptions can lead to higher rankings and CTRs in the SERP.

If you want to improve the performance and SEO of your website, then you have to pay special attention to Googlebot Optimization. Because until the site is not crawled correctly, the search engine result will not be returned. So for Googlebot optimize your site and see how the traffic on your site increases.

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