9 eCommerce hacks to boost your online store sales today

In 2020, $ 861.12 billion was spent on eCommerce sales. This is only last year, online sales have increased by 44%!

And if you still do not understand how big the eCommerce industry has become, then think in this way, more than half of the world's population likes to shop online.

There are an estimated 12–24 million eCommerce stores on the Internet. So if demand is increased then supply will be made. This is not just about buying a site address, adding products and sales will start coming.

To beat the competition and come out on top in the market, you have to be strategic and creative. The best way is sales.

Today we will see the 9 most effective and quick eCommerce sales hack to roll your eCommerce.

Let's start.

1. Upselling

Small eCommerce store managers ignore the easiest selling trick: boring.

It is a miscalculation that it does or does not work for a small eCommerce service with limited products. it is not true.

Like Amazon, you can bundle relevant products or past sales data to analyze the most purchased items and create an offending widget on your product pages.

It is calculated that you can increase sales by up to 4% to your existing customers through upgrading alone. 4% does not sound like much, but if you rate it against the previous year's sales, it is a significant difference.

2. More Product Images and Videos

The best hack to sell more is to help your customers know what they want. Pictures and videos are the way to do this. Adding more pictures and videos of the product helps visitors visualize more effectively how the product will look on them.

For an online watch store, a 360-degree video will help visitors really feel how the watch would look on their wrist and which pair would be best to wear it with.

Videos are also proven to increase engagement, and it also helps to get better user retention metrics on Google. This can be a game-changer in improving your conversions and Google rankings alike.

3. SEO Optimization

Every shop owner knows that their sales are not going to skyrocket without top organic rankings. They know that SEO optimization is important for top conversions but clearly think it will be taken care of either way.

Let's be realistic and accept that SEO is not the quick hack you are looking for. This is more for a long game, but not investing your time and money in SEO for your online store will cost you more in terms of long-term sales.

Here are some quick tips to speed up SEO results.

• Meta tags and description optimization (describe your products with attractive titles and add benefits to the description)
• Target the right keywords (be specific and target long-tail and broad keywords)
• Optimize image alt tag

4. Motivational copy

If it had been easy to sell more on the eCommerce platform, everyone would have chilled at their beach house. Well, this is not the case.

So what is happening with your store selling more? Motivational copy. This includes everything from the home page intro, product details to CTAs on your website.

To write a motivational copy focus on communicating the value of your products to your visitors. Don't just write standard features. Be descriptive and add every possible benefit of your product to the description.

Imagine this, if you have a physical store instead of an online eCommerce site, what is the difference? Online, there is no vendor or store manager to help your customers figure out which product is best suited for them.

A well-written persuasive copy is a sales aid that is absent online.

5. A / B testing for product pages

A big part of increasing conversions on your product pages is to test it aggressively as long as you know what works. The best-performing e-commerce websites test faster and perform more tests.

You can start testing your website by changing product descriptions, fonts, colors and themes, product images, and more. Once you make changes to increase your conversions, use the A / B testing tool.

Some references for what you can do for a successful A / B test:

• Change product images or maybe add a video
• Improve CTA copy by adding benefits or limited-time discounts
• Change the color of your Buy Now button

6. Mobile Optimization

Almost all mobile users have purchased something on their phones at least once. And this sales stat is continuously increasing. If you have not optimized your eCommerce store for mobile, then you are losing a lot of business to your competitor because of the mobile-friendly website.

If you want to target more than a billion people for your product, don't forget to optimize the store for mobile. This simple functionality can take your sales through the roof.

7. Social proof and testimonials

Customers are more likely to buy a product that someone has previously purchased. This is the bandwagon effect of psychology in effect. People are 90% more likely to buy things recommended by family or friends and 70% more likely to purchase items liked by a stranger. This makes them feel that this is the right decision.

By simply adding reviews to each product page, Amazon increased its conversion by 58%! Only by adding social proof.

Think about what a rating widget near your e-commerce product can do for your revenue and conversions.

Another intelligent eCommerce hack is to add customer performance to your products. This adds another layer of social trust. Embed your customer's actual posts from social media.

You can ask your customers to tag their eCommerce social media profiles in their pictures. Or you can also run a competition on social media for additional marketing and the social evidence needed to drive more evidence.

8. Loading time less than 3 seconds

How much time has it taken to check the time your website has been loaded?

It is estimated that a visitor takes 3 seconds to bounce back. And the chances of a visitor coming to your site after coming back are very less.

Optimize your site's pages to load in less than 3 seconds to retain all your visitors and increase conversions.

You can use tools like Google Page Speed ​​Insights to measure the performance of your site to load time.

An easy hack to improve page speed is by reducing the size of product images. The results of compressing the image size at page load speed are immediate.

9. Free Shipping

This is an established truth that customers prefer to buy online but prefer to pay for shipping. 47% said they left their car because there was no free shipping available.

Use this consumer behavior to your advantage and start offering free shipping to reach your sales goals in half the time.

Let's have a quick recap:

• Start upselling
• Add more product images and videos
• Optimize for SEO
• Write compelling copy and product details
• A / B Test Your Product Page for Conversion Optimization
• Don't forget to optimize for mobile
• Bring customer reviews from social
• Load it fast
• Offer free shipping

If you need advanced eCommerce solutions to improve your website conversions, feel free to contact our experts from various industries to set up a store that customers just don't stop visiting!